Rihanna – the billionaire CEO of her brand Savage Fenty – is stepping down from her role as head of the company, to take maternity leave, Media Take Out has learned.
Rihanna has held the position of head of Savage X Fenty, the lingerie brand co-owned by herself and investors including LVMHm since 2018. She will be replaced by Hillary Super, former CEO of Anthropologie Group.
The switch is effective from 26 June. Rihanna, whose personal net worth is estimated at more than $1.4 billion, remains in a leadership role as executive chair.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna says. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”
Rihanna’s replacement was global CEO at Anthropologie Group for four years and previously held leadership positions at retailers, including Guess, American Eagle, Gap and Old Navy. “I’m thrilled to join the Savage X Fenty family,” she says. “The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.”
She joins Savage X Fenty as the brand seeks to expand its retail footprint beyond e-commerce, developing further into bricks-and-mortar and kickstarting wholesale. Since early 2022, Fenty has opened seven stores in US cities, including Los Angeles, Houston, Las Vegas and Atlanta.
